Naming and Brand Name Strategy

Create an Identity from Scratch

Every brand starts with an idea, but often the biggest challenge is finding the right name at the beginning. At PixeLore Studio, we help entrepreneurs who have a vision and goals but lack that crucial first decision—a name that reflects the character and uniqueness of their business.

Creating a brand name is like painting on a blank canvas—we start from scratch, without copying or rehashing existing patterns. Our goal is to create a new, original story that sets your company apart from the competition and resonates with your target audience.

How Do We Work on Naming and Brand Name Strategy?

Understanding Your Vision

Everything starts with a conversation. We want to learn about your business, what values are important to you, and what goals you set for your brand. This forms the foundation for building a strong and thoughtful naming strategy.

Naming is both a creative and strategic process. Our team works on names that:
• Are easy to remember and pronounce,
• Stand out in the market,
• Reflect the essence of your company,
• Have available domain and legal protection.
We create various proposals that not only sound great but are also aligned with the future vision of your company. We choose words that are full of meaning and that will grow alongside your brand.

Creating the brand name

Creating the domain and slogan

Creating the brand name

Naming is also an artistic part—how the name presents itself visually and how it aligns with your visual identity. After determining the name, we move to the stage of visualizing it, connecting the name with a logo, typography, and color scheme. This way, your name becomes part of a larger, cohesive story.

Naming Strategy within Visual Identity

Rebranding Ideas

Do you already have a name, but feel that your brand needs a refresh? Our team can help you through the rebranding process—we’ll update your name, tagline, or suggest a completely new naming strategy that better reflects your company’s current values.

Why Does a Name Matter?

A brand name is your business card. It’s the first thing that speaks to your clients and the reason your company gets remembered. A good name:
• Builds a first impression – Clients immediately understand what they are dealing with,

• Reflects values – Through the right words, your brand communicates its priorities,

• Stands out in the market – A unique name gives you a competitive advantage.

Create an Identity from Scratch

How Do We Work on Naming and Brand Name Strategy?

Why Does a Name Matter?

Still Unsure?

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